Marketing tips for therapy practices

Social media marketing strategies for occupational, physical, and speech therapy practices.

For therapy practices, an effective social media presence is about far more than posting pretty graphics. It is about building trust with families, educating your community, and making sure that when someone needs occupational, physical, or speech therapy services, your practice is the one they find and choose.

Below you'll find practical tips on content, Google Business, short-form video and consistency, written by a licensed occupational therapist who creates marketing for therapy practices.

Latest posts

Why Your Therapy Practice Isn't Showing Up on Google Maps

Why Your Therapy Practice Isn't Showing Up on Google Maps

Why Your Therapy Practice Isn't Showing Up on Google MapsCourtney Lynn
Published on: 01/11/2026

Set up your Google Business Profile but families still can't find you? The six most common reasons therapy practices miss Google Maps, and the fixes.

therapy practice not showing on google mapsgoogle business profile not showing
The Best Google Business Profile Categories for OT, PT and Speech Practices

The Best Google Business Profile Categories for OT, PT and Speech Practices

The Best Google Business Profile Categories for OT, PT and Speech PracticesCourtney Lynn
Published on: 01/11/2026

Which primary and secondary Google Business Profile categories fit OT, PT, speech and multidisciplinary therapy practices, and which ones to avoid.

google business profile category occupational therapygoogle business profile categories therapy
Google Business Profile for Mobile and Home-Based Therapy Practices

Google Business Profile for Mobile and Home-Based Therapy Practices

Google Business Profile for Mobile and Home-Based Therapy PracticesCourtney Lynn
Published on: 01/11/2026

How mobile and home-based OT, PT and SLP practices can show up on Google Maps without showing a home address: service areas and common mistakes.

google business profile service area therapistmobile therapy practice google maps
How to Get More Google Reviews for Your Therapy Practice (the Right Way)

How to Get More Google Reviews for Your Therapy Practice (the Right Way)

How to Get More Google Reviews for Your Therapy Practice (the Right Way)Courtney Lynn
Published on: 01/11/2026

A simple review habit for OT, PT and speech therapy practices: when to ask, what to send, what Google prohibits and the ethics check to do first.

how to get google reviews therapy practicegoogle reviews for therapists
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