Your practice is bigger than it looks online. Let's fix that.
Done-for-you social media, Google Business Profile and recruiting content for established OT, PT and SLP practices. Led by a licensed OT, so your team never has to explain what an evaluation is.
Best fit for established practices with a team and room to grow.
You built a real practice. Your marketing doesn't show it.
- Posts go up when someone on staff remembers.
- Your feed says “We have openings!” more than anything else.
- You're hiring, and candidates check your Instagram before they apply.
- Families searching on Google find the clinic down the street first.
- You've paid for marketing before. It looked nice, and nobody could tell you what it did.
Your practice should look as established online as it is in real life.
Visibility where it counts: with families, candidates and referral sources.
Show Up on Google
Most therapy marketing stops at Instagram. Your Google Business Profile is where families searching for care right now find you, so we keep it optimized and active.
Look as Established as You Are
Consistent, professional content in your practice's voice, so your online presence matches the care your team delivers every day.
Make Hiring Easier
Candidates research you before they apply. Employer-brand content shows them your team, your culture and why therapists want to work there.
Stay Top of Mind With Referral Sources
Physicians, schools and other providers see a practice that shows up. A referral-partner outreach kit helps you stay in front of them.
Build Trust Before Families Call
Parents and patients get to know your expertise and your values long before they reach out, so the first call starts with trust.
Hand It Off for Good
One team owns it, month after month, with plain-language reporting. As one owner put it, “I can relax and know my social media is in good hands.”
Partnerships built for practices that are ready to grow.
The Visibility Partnership
For practices that want to show up consistently and look as established as they are.
- A visibility strategy built around your specialty, staff and market
- Reels, carousels and posts written in your practice's voice
- Google Business Profile optimization and local SEO support
- Plain-language monthly reporting
- Every post created, scheduled and published for you
- Comments and messages answered for you
- Strategic keywords built into your Google profile and posts
The Growth Partnership
For practices that are hiring, growing their team or building referral relationships.
- Everything in the Visibility Partnership
- Hiring and employer-brand content
- Referral-partner outreach kit
- Lead capture and follow-up system, built for you
- Quarterly 1:1 strategy calls and priority access
- AI and automation set up where it saves your team time
What does it cost?
Our partnerships are a monthly investment built for established practices, in the range of adding a part-time marketing hire, without the hiring, training or turnover. We share exact pricing on your strategy call, once we know which partnership fits.
Best fit: practices with staff, a steady caseload and room to grow. Just opening your doors? Start with our free resources.
Meet Courtney
Licensed Occupational Therapist · Founder of Social-OT
I still treat patients. I know what your week looks like.
I'm an Occupational Therapist with over 10 years of clinical experience. I've spent my career treating patients, calling physicians about referrals, and working with families who trusted me with their children.
I've also watched great practices stay invisible online because marketing was always the job that lost. It's the one task that never feels urgent until a competitor shows up first on Google or a great candidate picks the clinic with the better Instagram.
I started Social-OT in 2021 to fix that. Today it's a full team, led by an OT, so your marketing never stalls when one person gets busy.
How it works
Strategy Call
We look at your Google profile, your social channels and your goals for growth and hiring. Then we tell you which partnership fits, or if neither does.
We Build and Take Over
We build your plan around your specialty, your staff and your market, then run it: content, Google and everything in your partnership.
You See What's Working
Plain-language reports every month, so you always know what we did and what it's doing for your visibility.
You shouldn't have to teach your marketing team how therapy works.
You shouldn't have to explain what an evaluation is. What a sensory diet is. How referrals actually work. The difference between private pay and insurance.
We already understand your profession, so the marketing sounds right from day one, to families, to candidates and to referral sources.
We already speak your languageWhat consistent marketing looks like
167,000+ views
and 90,000+ people reached for one therapy client.
33,000+ views
for a mobile speech therapy client, from a local Facebook community group strategy.
+35% on Google
active users for a course client in about a month.
Your monthly report shows Google Business Profile calls, website clicks and direction requests, plus social reach and engagement. Every practice is different.
Real work for real therapy practices
What practice owners say
“Courtney and her team are amazing! Our business had several changes and adaptations as we grew and she kept up great. We would highly recommend Social-OT!”
“As a busy business owner, Occupational Therapist and a podcast producer- I haven't looked back since signing up with The Social OT. Their content structuring is so matched as Courtney herself is an Occupational Therapist. This means that I can relax and know my social media is in good hands that align with my brand and voice.”
“I highly recommend Courtney and Sofia. Before Social-OT, I was spending countless hours creating, posting, and messaging on social media (a task that I was not good at and brought me no joy). Within weeks, Sofia had my messaging mastered and came up with engaging captions, visuals, and responded to all my messages week after week effortlessly. If you've been piecing it together, struggling with what to post, what to say, and not enjoying any of it you must hire these ladies.”
“Using Social OT was invaluable for our business. I highly recommend partnering with Courtney for her social media services. By posting regularly it helps build a strong representation in the community. Having someone with an OT background makes the process seamless!”
“Courtney has gone above and beyond for my business with her social media support. She is willing to answer questions, customized content and she honestly just cares so much about the quality of her service. I can't recommend Social-OT services enough.”
“Social-OT was thorough and did an excellent job with researching a unique area to market to a very specific audience. Social-OT took feedback well and was pleasant to work with!”
“I've loved working with Courtney. She is very professional, creative, and responsive! Nothing but wonderful things to say about her and her work.”
“Courtney is very responsive and effective with communication. She created Instagram posts that were in line with our branding. I recommend Social-OT to anyone looking to outsource the content creation for their social media accounts.”
“It's wonderful to see Courtney continue to expand in her area of expertise. She is devoted to this work and will work very hard for your company. Recommend!”
“This is such a great resource for a busy new business! Social-OT was very helpful in organizing the ideas about what we do so the public knew how we as therapists could help their children.”
Questions, answered.
Do you only do social media?
Social media is one piece. Google Business Profile and local SEO support are part of every partnership, and the Growth Partnership adds hiring and employer-brand content, a referral-partner outreach kit and a lead capture and follow-up system.
Do you guarantee new patients?
No one can honestly promise that. What we do promise is consistent, professional visibility on the channels families, candidates and referral sources check, with plain-language reports every month so you can see what's working.
Who will actually run my account?
Courtney, a licensed OT, sets your strategy. A client success manager runs your account day to day, our designer builds and schedules your content, and a trained team member answers your comments and messages, usually right after your working hours in your time zone, when your audience is scrolling most. As one owner put it, she “kept up great” as their business grew.
Do you only work with therapy practices?
Yes. Social-OT is built for therapy practices: occupational, physical, speech and pediatric therapy. Therapy is all we do, and that focus is why the content sounds right to families and referral sources.
Do you work with pediatric practices?
Absolutely. We understand pediatric clinics, school-based therapy, early intervention and family-centered care, and we know how to speak to parents, educators and referral sources in a way that feels warm and appropriate.
Do I have to film videos?
No. We can build reels from graphics, text, stock footage and materials you already have. If you or your team want to film, we'll send a simple shot list and guide you through it.
How involved do I need to be?
As involved as you'd like. Most owners review and approve posts in a few minutes, or let us post directly. We handle the writing, design, scheduling, optimization and reporting.
What does it cost?
Our partnerships are a monthly investment built for established practices, in the range of adding a part-time marketing hire, without the hiring, training or turnover. We share exact pricing on your strategy call, once we know which partnership fits your practice.
Is there a contract?
Some partnerships start with a short commitment, because Google and referral work take a few months to show up. We'll walk you through the exact terms on your call, before you decide anything.
How long until we get started?
After your strategy call, we typically start building your plan within a week, and your first content follows shortly after.
Your team does great work. Let's make sure people can see it.
Families, candidates and referral sources are already looking you up.
Best fit for established practices with a team and room to grow.