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The Stress of Managing Social Media For Therapy Business Owners

February 06, 2023•4 min read

The urge to post the perfect story, have a complete Instagram profile, and keep up with all the latest trends can be overwhelming for business owners. With so much pressure to remain active on social media, it’s no wonder that many are feeling more anxious and stressed than ever before.

Social media management is an ever-changing and demanding job. It can be daunting to figure out what content to post, when to post it, and how to engage with customers effectively.

Surveys have identified three fundamental fears that restrict business owners from social media -fear of not hitting their targets, fear of losing customers, and fear of being unable to keep up with the competition.

The Stress of Managing Social Media For Therapy Business Owners

Not Achieving Targets

It's obvious. Everyone wants their business to succeed and that means hitting targets. When social media fails to deliver the desired results, this can cause anxiety.

A lot of psychology goes into crafting the perfect post that will receive a good response. But there’s no guarantee of success, and business owners need to accept that not every post is going to be a winner.

Losing Customers

It's essential for therapy business owners on social media to maintain great relationships with their clients. If this relationship fails, it can put clients off from using your services or products.

When businesses get bad reviews online or lack engagement, it’s easy to feel out of control and start second-guessing decisions; anxiety then creeps in. To avoid this, it’s important for business owners to monitor their profiles closely and respond quickly when something goes wrong. outsourcing to professionals can be beneficial in taking the burden off of owners, as they can act quickly to resolve any issues that arise and work on improving brand reputation.

Not Keeping Up With The Competition

In the digital age, competition is fierce. With so many different companies fighting for attention on social media, it’s easy to get overwhelmed. Business owners often feel like they need to keep up with their competitors or risk falling behind.

As a result, a new phenomenon has emerged – the need to constantly compare their own performance to that of their competitors. The dashboards and analytics offered by the various platforms make this easier than ever. This, however, can result in a lot of anxiety as business owners become obsessed with metrics and constantly worry about how they’re performing compared to others.

To be fair to business owners, managing their online presence wasn't supposed to be their job. Occupational therapists should be good at what they do. Just like an engineer will have a hard time baking the perfect cake, a business owner might struggle to craft an engaging post.

In order to combat this, business owners can do the following three things:

Craft a Perfectly Aligned Strategy and Wait - Taking the time to craft a strategy that is perfectly aligned with the goals and objectives of your business is important. You should be patient and give it time, as success doesn't happen overnight.
Focus On Quality - Don't post just for the sake of posting; focus on quality instead of quantity when it comes to your content creation strategies. Quality trumps quantity every single time!
Outsource To Professional Media Managers - It’s also worth considering outsourcing social media management to professionals who actually know what they’re doing. This will free up an enormous amount of time that can be used for other things like researching, strategizing, and analyzing data.

A professional social media manager can also provide valuable insights that you may have not considered, such as which platforms to use, how often to post, and what type of content will be most effective. At the end of the day, social media can cause a lot of anxiety for business owners. As a result, it’s important to take the necessary steps to reduce stress levels and focus on working smarter, not harder.

If you're looking for a full-fledged solution to help manage your business’s social media presence and reduce the amount of stress that comes with it, then Social-OT’s professional media managers are the answer!

We specialize in digital marketing for therapists, so you can rest assured that your business’s social media presence is in the best hands. You can choose from a buffet of packages to find the one that best suits your budget and needs.

So, what are you waiting for?