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Professionalism On Social Media: A Guide For Your Therapy Business

Social Media Marketing
October 02, 20224 min read

There’s no doubt that social media is one of the most powerful tools available today. It can help you connect with potential patients, share your expertise with the world, and even generate new business. But like anything else, it can be used improperly if you’re not careful. That’s why we’ve put together this guide on how to be professional on social media.

What is a social media policy for therapists?

A social media policy for therapists is a document that outlines the rules and guidelines that you will enforce when using social media. This will help you keep your social media channels clean and organized, and ensure that all your interactions with patients and followers are compliant with the law.

What are the guidelines for social media?

Here are some guidelines to follow when using social media:

 With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.

1. Always be respectful to your patients/clients and followers.

It's important to remember that your likes and comments are often public. In most cases, users do not have privacy settings enabled. Therefore, anyone can see what they have liked or commented on. Although there is no set best practice here, the best course of action may be to like or comment on other professional posts that directly relate to therapy services. It is best to ignore posts from other therapists or private practice pages that contain unprofessional information. A private message may be a better option.

2. Keep your social media channels clean and organized.

Keeping all your social media accounts tidy and organized is the first step toward staying on top of your online presence. If you’re anything like most other people, the thought of keeping track of all those different accounts can be overwhelming

3. Do not post anything that is confidential or that you wouldn’t want your patients or followers to see.

There are a number of things you need to know before starting your social media marketing campaign so that you can promote your business responsibly. When you start social media marketing, there’s always the risk that something inappropriate could be seen by people who do not have direct knowledge of your therapy practice and therefore could be negatively affected by it. Keep in mind that anything posted online can be found anywhere at any time by anyone who looks for it. Therefore, make sure you are limiting the amount of information about your practice that is made available to the general public and only posting pictures and other pieces of content that don’t include sensitive information about the people who will see them. We have to respect everyones confidentiality even on the online space.

4. Always follow the law when it comes to social media.

As more and more people are using social media to connect with the world, it’s becoming an essential marketing tool for any business. However, not everyone understands how to use it correctly and there’s a lot of spammy content hiding behind seemingly innocent accounts. Therefore, understanding what constitutes as marketing on social media is crucial for any business owner who wants to succeed on these platforms. It’s also important to keep up with the latest regulations and laws when it comes to social media marketing.

What are Some Tips for Creating a Professional Social Media Profile?

Here are some tips for creating a professional social media profile:

  • Use a professional username and image.

  • Use proper grammar and spelling.

  • Make sure your posts are well-written and engaging.

  • Take the time to create a good social media policy and social media guidelines.

By following this guideline, you can be sure that you are being professional on social media and increasing your chances of building a successful online presence for your therapy business. Thanks for reading!


If you're an occupational therapist, physical therapist, or speech-language pathologist who is looking for help with your social media marketing, I can help! As a social media manager, I specialize in creating content that is designed to attract and engage potential clients. To learn more about my social media services, click here.

Courtney Lynn

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