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How To Use Social Media For Occupational Therapists To Maximize Your Impact

September 21, 20222 min read


As an occupational therapist, you know how important it is to have a strong social media platform to connect with patients and colleagues.

How to use social media for occupational therapists to maximize your impact

However, many therapists overlook the power of social media for their business. In this article, we will discuss the importance of social media for occupational therapists and discuss some of the benefits of social media marketing for your occupational therapy businesses.

What is The Importance of Social Media for Occupational Therapists?

Social media is one of the most effective ways to connect with patients and colleagues. It allows you to share your work with the world, and build relationships with people who may be able to help you in your career. Additionally, social media can help you build a reputation as an expert in your field.

 How Can Occupational Therapists use Social Media?

Occupational therapist helping man walk from room to bathroom

There are a number of ways that you can use social media for your occupational therapy business. Here are a few examples:

Social media can be a great way to promote your services to patients/clients and colleges. This can

help you attract new patients, and build your reputation as an expert in your field.

Showing what you are doing inside of your business will bring more awareness to the community.  Additionally, it can help patients/clients and colleagues find the information that they are looking for. Sharing images and videos of your work with patients can be a great way to show patients what you do, and how it can help them.

Using social media to connect with other professionals in your field can help you stay up-to-date on the latest trends and developments, and build relationships that may lead to new business opportunities down the line.


There are many ways that you can use social media to promote your occupational therapy business. By using social media in the right way, you can help build a reputation as an expert in your field, attract new patients, and connect with other professionals. 

Content Ideas for Occupational Therapists

Here is a quick checklist to get you started with some content ideas for your therapy business. Remember imperfect action beats inaction, get started!

Pinching clothespins and putting them on a board
  • videos of your clinic

  • videos of your treatment sessions (without patients/clients)

  • Pictures of staff

  • How to/ tutorial carousels

  • Dig deep into what your clinic offers - talk about it!

  • Teach about a certain topic you are passionate about

    Content can be made using:

  • single static posts

  • carousels (multiple pictures per post)

  • Reels/videos - original content & trending sounds

Contact us for more details.

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Courtney Lynn

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