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As a therapy business owner, you know that social media can be a fantastic tool to help reach and engage with your target audience. But it can also be a liability if not used correctly. Like taking care of your health, managing your company's social media page requires both knowledge and care. 

Imagine the social media platform as a big party – you're the host and want to ensure your guests have an amazing time. To make that happen, there are certain rules you must follow as the host. The same goes for managing a company's social media page. 

Some things can easily cross the line and damage your reputation. That's why knowing what you should never do on your company's social media page is essential. To help you out, here are a few things you should avoid at all costs. 

Copying or Stealing Content

One of the cardinal rules of social media is never to copy or steal content. This includes blog posts, videos, photos, tweets, comments, and captions. Not only is this unethical, but it can also land you in legal trouble due to copyright infringement. To avoid any issues, ensure that all the content posted on your company's social media page is original and created by you or your team. 

Another critical thing to note is that even if you give credit to the source, it can still be considered copyright infringement. So, unless you have the explicit permission of the content creator, make sure not to repost anything on your business page. If you'd like to share content, you can always link to the original post or article and encourage your followers to check it out. 

Finally, even if something is in the public domain or labeled as "creative commons," you should still be cautious when using it. If you're unsure whether a particular piece of content can be used, you should always avoid posting it. This is especially important for occupational therapists as their professional reputation depends on their ethical standards.

Sharing Information Overload

The balance between providing valuable content to your followers and bombarding them with information is delicate. Too much can lead to an "information overload," where your followers become overwhelmed and stop engaging with you altogether. 

To prevent this from happening, it's essential to be mindful of how often you post and the types of posts you share. For example, you shouldn't post multiple times in a row – if your followers get the same message more than once, it can be overwhelming and lead to them tuning out your messages altogether. 

Make sure that what you post is valuable and relevant to your target audience. Don't just post for the sake of posting – make sure you're providing your followers with something interesting, helpful, or entertaining. This will help ensure that your content remains engaging and resonates with them. 

Ignoring Complaints

No matter how great your business is, there may be complaints. And while it's tempting just to ignore them, that won't resolve the issue. Your company's social media page is not the place to air disagreements – it should be used as a platform for resolution and customer service. 

So, if someone reaches out with a complaint, respond promptly and professionally. This shows your followers that you care about their concerns and will work with them to resolve the issue. Ignoring complaints only reflects poorly on your company, so address any complaints quickly and politely. 

Being Critical of Competitors

When it comes to your company's social media page, there are certain things you should never do – and one of them is being critical of your competitors. Therapy business owners face much competition in their field, but taking shots at other professionals on social media isn't the way to go. Not only does it reflect poorly on your company, but it can also damage relationships and hurt your reputation. 

Instead of being critical of your competitors, focus on showcasing your value to potential clients and customers. That way, you'll be able to attract more attention and build credibility in your field without coming across as unprofessional or petty. 

Not Differentiating Between Cold & Warm Audiences

When it comes to social media marketing, one of the biggest mistakes is not differentiating between cold and warm audiences. Cold audiences are those who have never heard of you or your company before, while warm audiences are those who have interacted with you in some way. 

Understanding the differences between these two types of audiences can tailor your content and message accordingly. For instance, if you're targeting a cold audience, you should focus on providing them with basic information about your company and its services. On the other hand, if you're targeting a warm audience, you should focus more on engagement and building relationships. 

Social media is all about engaging with your followers and building relationships. So, it's important to remember not to jump straight into selling on your company's social media page. 

Instead of trying to immediately sell products or services, focus on providing value-driven content that resonates with your target audience. Once you've established a connection with them and they trust you, you can then start selling. 

Not Optimizing for Different Platforms

Different social media platforms have their distinct audiences and features. Therefore, it's important to make sure you're optimizing your content for each platform. For example, posts on Twitter should be concise, while Instagram is all about stunning visuals. Similarly, the type of content you post should also be tailored to the platform you're using. 

To get the most out of your social media efforts, you must understand and use the platforms correctly. This means understanding each platform's unique features and optimizing your content accordingly. 

Parting Words

Managing a company's social media page is no easy task. There are many things you need to consider and pay attention to ensure it's successful. But, if you avoid the mistakes mentioned above, you'll be well on building a strong social media presence and engaging with your target audience.

We at Social-OT understand the importance of correctly managing a company's social media page, so we offer full-service social media management services. We have the knowledge and experience to help you make the most out of your business page and reach new heights of success on social media. So, if you're looking for an experienced partner to help manage your company's social media page, contact us today at hello@social-ot.com OR https://smm.social-ot.com/

We look forward to hearing from you soon. In the meantime, avoid the mistakes mentioned above – they can do more harm than good if not handled correctly. Good luck!