ACTION STEPS that delivers hot prospects to your door of your therapy business

Download the Ultimate Guide for targeting, conversions and content creation.

Targeting Targeting Targeting!

When you're creating content for social media, it's important to remember the trifecta of targeting:

Who is your audience?
What problem are you solving for them?
What call to action do you want from them?

Action Steps for Conversions

These are the things that will take your content from good to great and make people

want to take action

Content Types

As a person who understands the social media field, I've found that there are 3 types of content that really stand out and work well in this line of business.

As many as 3.8 billion people worldwide use social media regularly

Courtney Lynn

Social-OT

MS, OTR/L

A few decades back, the only way to get patients was by referrals. You could also put up a big shingle outside your office that said "Occupational Therapist", "Physical Therapist" or "Speech Therapist" in big letters, and people would sometimes come in off the street.

But nowadays, things are different.

The simple hangings aren't enough to bring in new patients.

The new generation wants credibility and the experience of others to make their decision. That's why it's more important than ever to have an online presence for your therapy business. And social media is the perfect platform to do that. But creating content for social media can be daunting, especially if you're not used to writing or marketing yourself.

The art of converting viewers and audience members into patients is a delicate one.

In this small guide, we'll go over some tips on how to create content for your therapy business on social media platforms that will help you get more patients in the door.